Fertilizer Marketing News

Marketing of city compost by Fertilizer companies.

Union Cabinet, chaired by the Prime Minister Shri Narendra Modi has given its approval for Marketing and Promotion of City Compost.

Marketing and promotion of city compost is proposed to be done through the existing fertilizer companies.

Compost from city garbage would not only provide carbon, primary and secondary nutrients to soil but also help in keeping the city clean, says a PIB release.

Under the policy, a provision has been made for Market development assistance of Rs. 1500 per tonne of city compost for scaling up production and consumption of the product. Market development assistance would lower MRP of city compost for farmers. Eco-Mark standard for City Compost would ensure that environment friendly quality product reaches the farmers.

Composting can reduce the volume of waste to landfill and dumpsite by converting the waste into useful by-products. This also prevents production of harmful greenhouse gases (especially methane) and toxic material that pollutes groundwater apart from polluting the environment. City Waste composting would also generate employment in urban areas.

Fertilizer companies and marketing entities will also co-market City Compost with chemical fertilizers through their dealers’ network. The companies will also adopt villages for promoting the use of compost. Government Departments and Public Sector undertakings will also use City Compost for their horticulture and related uses.

Source: http://www.indiancooperative.com/