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Digital Agri Media

Influence of Social Media in Agriculture

Social media has transformed agricultural communication — enabling farmers, marketers, and researchers to share updates, build communities, and reach wider audiences. Platforms like Facebook, YouTube, and WhatsApp have become essential tools for agri-extension, agripreneurship, and agri-brand storytelling.

Media’s Role in Agricultural Development

Despite agriculture being a critical sector, communication in this domain is often underprioritized. Digital and traditional media can play a transformative role by raising awareness, educating farmers, and linking producers to markets through multimedia storytelling and broadcast outreach.