Risk is inherent in all agricultural marketing transactions – from price fluctuations and physical losses to policy changes and institutional issues. Understanding these agri marketing challenges helps farmers, traders and agribusinesses design better marketing strategies and risk management plans.
Looks at marketing problems in Nigeria’s livestock and food sectors, and how improving marketing functions can support farmers in developing countries.
Discusses tractor market performance, demand slowdown and the marketing issues faced by tractor companies in India during 2014–2015.
Physical risk: Loss of quantity or quality due to fire, flood, pests, rodents, improper storage or handling.
Price risk: Fluctuations in market prices within a season or between years affecting farmers and marketers.
Institutional risk: Changes in government policies, levies, controls or regulations that impact marketing channels and margins.