Agricultural marketing is evolving through the adoption of digital technologies, IoT systems, and institutional innovations. These advances help farmers, agribusinesses, and policymakers make markets more transparent, efficient, and inclusive.
Learn how the ISAM initiative has supported modernization in Indian agricultural marketing, connecting farmers to better infrastructure and transparent price systems.
Global smart agriculture market projected to reach USD 18.45 billion by 2022 — driven by connected sensors, precision farming, and big data analytics.
Explore how Cisco’s Innovation Central in Sydney is pioneering IoT integration for digital agriculture and real-time data-driven farm marketing.
The globalization of agricultural markets is pushing for advanced supply chains, quality standards, and smallholder inclusion in agri value chains. Ongoing reforms aim to modernize India’s mandi systems and bring tech-enabled platforms to rural producers.
Source: Planning Commission, Government of India.